Privacy Policy
How BetterEd Solutions collects, uses, discloses, retains, and protects information across the BetterEd website, the School Health Index™, and the BetterEd platform.
Who we are and what this policy covers
Better Ed Solutions, LLC, doing business as BetterEd Solutions (“BetterEd,” “we,” “us,” or “our”), provides school improvement, leadership development, coaching, consulting, and related educational services. This Privacy Policy explains our collection, use, disclosure, retention, and protection of personal information through betteredsolutions.org, the BetterEd School Health Index™, and BetterEd accounts, portals, assessments, forms, subscriptions, events, and communications that link to this policy. It also applies to information we receive in connection with those services through direct business communications.
“Personal information” means information that identifies, relates to, or can reasonably be linked to an individual under applicable law. Institutional information may also be confidential even when it is not personal information. We handle confidential institutional information according to applicable agreements and the commitments stated here.
This policy describes information practices; it does not make visiting the website consent to every form of processing or marketing. Where consent is legally required, we obtain it through an appropriate separate choice. Features described here apply when offered and used; this policy does not represent that every described feature is currently available.
Our role and institutional agreements
For website inquiries, our business contact records, account administration, and our own marketing, BetterEd generally determines the purposes and means of processing. When a school, district, employer, or other organization engages us to process information on its behalf, that organization may control the relevant information and we process it under its instructions and our written agreement. Individual rights requests involving organization-controlled information may need to be directed to that organization, and we will assist as required.
A signed confidentiality agreement, data processing agreement, or service agreement may provide additional protections. For information processed on an organization’s behalf, the applicable data processing terms govern any conflict with this policy, subject to mandatory law. This policy does not expand our permitted use of information restricted by those agreements or waive anyone’s statutory rights.
Information you provide
Contact and professional information. We collect information you submit, such as your name, email address, telephone number, title, organization, school, business location, and communication preferences. We also collect the contents of inquiries, meeting requests, registrations, and correspondence.
Account information. Account records can include your profile, organization membership, assigned permissions, authentication identifiers, account settings, and support requests. If you choose a third-party sign-in option, we receive the identity information authorized through that service. We do not ask you to disclose your third-party account password to BetterEd.
Organizational and assessment information. This may include school type, enrollment, governance, leadership, instruction, culture, aggregate outcomes, operations, facilities, finances, strategic priorities, procurement requirements, budget ranges, timing, and decision authority. It also includes diagnostic answers, self-ratings, narratives, permitted supporting documents, coaching goals, and development plans submitted through a relevant feature.
Transaction and engagement information. When relevant, we collect service selections, proposals, agreements, billing contacts, invoice details, payment status, and engagement history. Do not submit card numbers or banking credentials through general forms or diagnostic uploads. Any separate payment service identifies its own collection practices at the point of payment.
Communications and permissions. We retain information necessary to document subscriptions, consent choices, withdrawals, policy versions presented, and related dates and sources. If a meeting is to be recorded or transcribed, we provide appropriate notice and obtain consent where required; merely submitting a form is not consent to recording.
Information generated or received through service use
Our services may generate technical and operational records, including IP address, browser and device information, request times, requested pages, referring pages, authentication activity, error information, and security events. Platform activity may include submissions, edits, access events, report generation, review actions, downloads, and account administration. These records support service delivery, troubleshooting, security, and accountability.
Assessments generate additional information, such as scores, classifications, strengths, risk indicators, recommendations, reviewer commentary, and progress measures. These outputs can constitute personal information when linked to an identifiable person. We treat them consistently with the underlying information and applicable agreements.
We may receive relevant information from your organization’s authorized administrators, collaborators, referrals, business contacts, and public institutional sources. This can include professional contact details and publicly reported school information used to understand an inquiry or engagement. Someone else’s submission of your information does not establish your personal consent to marketing where that consent is required.
How we use information
We use information as reasonably necessary to provide requested services; create and administer accounts; verify access; respond to inquiries; schedule conversations; deliver resources; assess institutional needs; produce and review assessment results; support coaching and development plans; and manage client relationships. We also use relevant records to administer agreements, invoices, support, and service communications.
We use appropriate information to maintain, troubleshoot, secure, and improve the services; investigate misuse; preserve the integrity of assessments; maintain necessary business records; meet legal obligations; and establish, exercise, or defend legal claims. Improvement activities remain subject to our confidentiality commitments and restrictions on organization-controlled information. We do not treat a submission as an unrestricted license to exploit its contents.
Subject to your choices and applicable law, we use professional contact information and voluntarily stated interests to send BetterEd insights, research, resources, invitations, service information, and partnership communications. We may tailor these communications to your role, expressed needs, or requested services. Restricted student information, confidential personnel files, and diagnostic security audit history are not used for marketing profiling.
Contact permission and mailing list enrollment
When you submit a request, register for a service, create an account, or complete an assessment, you request that BetterEd use the information necessary to respond and deliver the requested experience. This includes sending a requested resource or report, contacting you about your inquiry, arranging a requested review, and providing relevant account or service notices.
Where a signup or submission form clearly states that submitting it includes joining the BetterEd mailing list, your submission signifies permission to receive the described BetterEd email communications to the extent that method is permitted by applicable law. Where separate affirmative consent is required, we enroll you only after you make that separate choice. Merely browsing, accepting a privacy notice, creating an account without a clear marketing choice, or being named in another person’s submission does not by itself supply that consent.
Marketing communications may include BetterEd newsletters, educational insights, research, resources, events, offers, and service or partnership opportunities. Permission applies to BetterEd’s communications; it is not permission for unrelated companies to market to you. We do not make marketing consent a condition of access where prohibited by law.
You may unsubscribe at any time using the link in a marketing email or by contacting info@betteredsolutions.org with “Unsubscribe” in the subject. We honor requests promptly and within applicable deadlines, including no later than 10 business days for commercial email subject to CAN-SPAM. Unsubscribing is free and does not require an account login.
After you unsubscribe, we may continue necessary nonmarketing messages about a request, account, agreement, transaction, security matter, or legal obligation. We retain a limited suppression record to avoid resubscribing you inadvertently. A later service inquiry does not automatically reverse a prior marketing opt-out; any renewed subscription must follow the applicable permission process.
Providing a telephone number is not blanket consent to marketing texts, prerecorded calls, artificial-voice calls, or automated telemarketing. Any such program requires the disclosures and consent applicable to that program, including any required separate written consent. We honor applicable contact restrictions and revocation requests.
We do not sell information
BetterEd does not sell or rent personal information, contact lists, assessment responses, or confidential institutional information. We do not exchange personal information for money or other valuable consideration in a manner constituting a sale under applicable privacy law. We do not share personal information for cross-context behavioral advertising or process it for third-party targeted advertising.
The limited operational disclosures described below do not authorize recipients to buy, resell, independently market with, or otherwise exploit your information. Our no-sale commitment does not mean that no service provider ever processes information. Necessary hosting, authentication, communication, and other support functions can involve restricted processing on our behalf.
When information may be disclosed
Authorized BetterEd personnel and providers. We permit access where reasonably necessary to perform assigned work, including service delivery, expert review, administration, hosting, authentication, storage, email delivery, scheduling, technical support, security, and professional advice. Providers handling information on our behalf must be subject to appropriate confidentiality, security, and use restrictions. They receive information appropriate to their function, not unrestricted permission to use it for their own purposes.
Your organization and authorized collaborators. Depending on the account and engagement, authorized organization administrators, invited collaborators, and designated coaches or reviewers may access relevant profiles, submissions, evidence, outputs, and activity. A shared institutional assessment is not anonymous to the organization. Individual coaching or leadership assessment access is governed by the engagement’s disclosed access arrangements; purchasing an engagement does not automatically entitle a sponsor to every private coaching note.
At your direction. We may disclose information to recipients you authorize or through integrations you choose. Confirm that a recipient is appropriate before sharing a report or inviting a collaborator. Copies you download or send outside the platform are subject to the recipient’s handling and your organization’s controls.
Legal and protective purposes. We may disclose information when required by law or valid legal process, or when reasonably necessary and legally permitted to investigate fraud, address security incidents, protect rights or safety, enforce agreements, or defend claims. We assess requests and limit disclosures as appropriate. We provide notice when legally required and not prohibited.
Business transitions. A merger, reorganization, financing diligence, or transfer of relevant business operations may require restricted disclosure or transfer, only where legally permitted and subject to applicable contractual and privacy protections. This provision is not permission to sell mailing lists or use data inconsistently with existing commitments. We provide notice and obtain additional consent where required.
School Health Index™ and leadership assessments
The School Health Index evaluates institutional conditions. Its use of “health” refers to organizational performance and does not make it a medical service. Submit institutional information and appropriately aggregated data, not individual health information or identifiable student records.
We process your permitted responses and evidence to calculate results, identify priorities, support expert review, and develop recommendations for the submitting organization. Depending on the workflow, records include the instrument version, response history, calculation results, reviewer adjustments, supporting rationale, and report approval history. Preliminary automated outputs and final reviewed reports may differ.
For leadership assessments, including the Leadership Intelligence & Development Assessment when offered, ratings can inform strengths, growth priorities, coaching goals, and development plans. The applicable engagement or feature notice identifies who can view individual responses, reports, and progress. Do not assume anonymity unless the particular survey expressly offers it and describes its limits.
Access is intended for your authorized organization users and assigned BetterEd personnel, together with necessary support providers under restrictions. We do not publish your identifiable assessment or confidential institutional report merely because you completed the diagnostic. Public case studies, attributed quotations, or identifiable results require an appropriate separate authorization or other lawful basis consistent with confidentiality obligations.
Automated scoring supports professional judgment and may reflect incomplete or inaccurate inputs. These tools are not intended to make solely automated decisions about employment, admission, eligibility, or other similarly significant individual matters. Contact us to raise an error or request an explanation or human review; applicable statutory rights remain available.
Student information, minors, and restricted uploads
The public website, public diagnostic, and general business signup flows are intended for adult professional users. They are not directed to children under 13, and we do not knowingly collect children’s personal information through those flows. If you believe a child has submitted personal information, contact us so we can investigate and take appropriate action, including deletion where required.
Do not upload student names, identifiers, individual grades, discipline records, individualized education programs, disability or health records, identifiable personnel evaluations, government identifiers, credentials, or other sensitive records into general forms or institutional diagnostic evidence fields. Remove identifiers and consider whether small groups or contextual details could identify a person even after names are removed. Submit only information you have authority to share.
If a separate school engagement requires identifiable student or other restricted information, it must use an approved process and appropriate written data protections before collection. Such processing is limited by the engagement, the school’s lawful instructions, and applicable education and privacy laws. This public policy does not itself supply parental consent, a FERPA disclosure exception, or authorization for secondary commercial use of student records.
We may restrict, quarantine, remove, or request replacement of material submitted outside the permitted scope. If you submit restricted information accidentally, contact us promptly without resending the material by ordinary email. A submitter’s responsibility to provide authorized information does not eliminate BetterEd’s own legal obligations.
Cookies, local storage, and third-party services
The BetterEd platform uses session and related storage necessary for authentication and essential functionality. The current published service design excludes third-party advertising pixels, behavioral advertising integrations, and third-party analytics tracking. We do not use a marketing subscription to obtain permission for unrelated tracking.
Links and optional services, such as external scheduling or third-party sign-in, may take you to another provider or allow that provider to receive information needed for the interaction. The provider’s privacy policy governs its independent processing. BetterEd remains responsible for its own disclosures and provider relationships to the extent required by law.
Before introducing nonessential tracking, we will evaluate its purposes, update relevant disclosures, and provide consent or opt-out controls where required. Browsers can restrict or delete cookies and local storage, although disabling necessary storage may impair sign-in or other features. Legally recognized browser privacy signals, including Global Privacy Control where applicable, will be honored for the processing and rights to which they apply; such a signal does not itself unsubscribe you from email.
AI, service improvement, and deidentified information
Automated calculations are not necessarily generative AI. Where an offered feature uses an AI provider to process identifiable or confidential information, the feature must operate under appropriate instructions, contractual restrictions, and applicable notice and consent requirements. We do not authorize external providers to use confidential submissions or personal information to train general-purpose AI models for their own purposes.
We may use aggregate or deidentified information for internal analysis, service improvement, and benchmarking when permitted by law and applicable agreements. We apply measures appropriate to the risk of identifying individuals or confidential institutions, including the risk posed by small groups. We do not attempt to reidentify deidentified personal information except where legally permitted to assess the effectiveness of deidentification, and recipients must be restricted from reidentifying it.
Calling information “aggregate” does not override a client’s confidentiality agreement. Identifiable school results and confidential institutional comparisons are not made public under this provision without appropriate authorization. Uses requiring additional notice or consent will not be introduced solely through a broad interpretation of this policy.
Information security
BetterEd maintains reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, use, alteration, loss, and disclosure. Safeguards are selected in light of the information, services, and reasonably foreseeable risks. Access is limited according to authorized roles and legitimate operational needs, subject to applicable legal disclosure requirements.
No website, application, network, transmission method, or storage system can be guaranteed to be completely secure. Accordingly, we do not promise absolute security, uninterrupted availability, or that an incident can never occur. This statement does not reduce any security obligation or liability that cannot lawfully be limited.
Protect your credentials, use available account security features, and notify us promptly of suspected unauthorized activity. Report concerns to info@betteredsolutions.org with “Security Concern” in the subject; do not include passwords or sensitive records. If an incident triggers notification obligations, we will notify affected parties, clients, or authorities as required by applicable law and agreements.
Retention and deletion
We retain information for no longer than reasonably necessary for the disclosed purposes, taking account of service needs, sensitivity, applicable agreements, legal obligations, and legitimate dispute or security requirements. Retention is not indefinite merely because you used the website. Different categories may require different periods.
Inquiry and business relationship records are retained while needed to respond, manage the relationship, or maintain justified records. Account and assessment information is retained while needed to provide the engagement, document results, support agreed comparisons, and preserve required auditability. Billing and contract records follow applicable recordkeeping requirements; security logs are retained for a proportionate operational and investigative period. Consent and suppression records may be retained to demonstrate and honor your choices.
Deletion may be subject to legal holds, fraud prevention, required records, or other lawful exceptions. Residual backups may persist until their ordinary secure expiration or overwrite cycle and remain restricted from ordinary business use. If restoration is necessary, applicable deletion restrictions must be reapplied. We explain a refusal or limitation where required and delete or deidentify information when the applicable retention need ends.
Privacy rights and requests
Depending on where you live, the nature of the information, and whether a particular law applies, you may have rights to confirm processing; access or receive a copy; correct inaccuracies; request deletion; receive portable information; withdraw consent; object to or restrict processing; and opt out of sale, sharing, targeted advertising, or certain profiling. You may also have rights concerning sensitive information, explanations of certain automated decisions, authorized agents, appeals, and complaints to a regulator. We do not retaliate or unlawfully discriminate for exercising a privacy right.
Submit a request to info@betteredsolutions.org with “Privacy Request” in the subject, identifying the relevant account or relationship and the action requested. You may also use our website contact page or write to the address below. We may request information reasonably necessary to verify identity, authority, and the scope of a request; do not send government identification unless we specifically arrange a suitable verification method.
We respond within the period required by applicable law and explain permitted extensions. Where an authorized agent acts for you, we may verify their authority and your identity as permitted. If a request is denied, we provide the explanation and appeal instructions required by law; submit an appeal through the same email with “Privacy Appeal” in the subject. You may complain to the applicable privacy regulator or state attorney general.
Rights are subject to applicable conditions and exceptions and do not generally require disclosure of another person’s information, protected legal communications, or trade secrets. An internal label such as “review note” does not itself override an applicable access right. Where information is controlled by your organization, we will identify the appropriate route and assist that organization as required.
California and other U.S. state disclosures
Where applicable, the categories described above include identifiers; professional or employment-related details; customer and transaction records; internet or network activity; user-submitted content; and inferences derived from assessments. Sources, purposes, recipient categories, and retention criteria are stated in Sections 3–5, 8, and 14. We do not seek sensitive personal information through public submissions; account credentials and restricted information received in an authorized engagement are used only for permitted operational purposes and as applicable law allows.
We do not sell personal information or share it for cross-context behavioral advertising, including information about minors. We do not disclose personal information to third parties for their own direct marketing. Where state law grants additional rights or requires particular notices, those protections apply to the covered processing; contact us to exercise them. We do not claim that every state statute applies to every user or that visiting from a state waives its protections.
International users
BetterEd operates from the United States. Information may be processed in the United States and other locations where authorized providers operate, subject to applicable restrictions. Where law requires a transfer mechanism or additional safeguards, the required measures must be in place; using the website is not a substitute for them.
If EEA, UK, or comparable data protection law applies to our processing, we rely on the appropriate lawful basis: performance of a contract or requested precontractual steps; legal obligations; legitimate interests such as proportionate administration, service protection, and business communications after considering your rights; or consent where required. You may withdraw consent without affecting earlier lawful processing, and you may object to direct marketing. You may also lodge a complaint with your competent supervisory authority. Additional local notices or representative details will be provided when required for the relevant service.
Changes to this policy
We may update this policy to reflect changes in services, practices, or legal requirements. We identify the effective date and version and provide additional notice for material changes when required, including through email or the affected service. We obtain additional consent where required before a materially different use.
A policy update does not retroactively establish marketing consent, revive a withdrawn subscription, or override existing confidentiality commitments. Continued use alone does not supply consent where applicable law requires an affirmative choice. Earlier processing remains subject to the commitments and legal requirements applicable to it.
Contact BetterEd
Please identify the service involved and describe your request without including unnecessary sensitive information. Requests for an accessible copy of this policy may be sent to the same contact.
- Privacy contact: BetterEd Solutions, Attention: Privacy
- Email: info@betteredsolutions.org
- Website: https://betteredsolutions.org/contact
- Mail: Better Ed Solutions, LLC, 609 H Street NE, Suite 340, Washington, DC 20002, United States